Fixit Case Study
What is the problem?
What is the problem?
Finding a trustworthy handyman, plumber, or electrician should be simple but for most users, it feels like guesswork. Crowded websites, unclear pricing, and endless scrolling make it hard to quickly choose the right professional.
People want speed, trust, and clarity, not another confusing service directory.
Finding a trustworthy handyman, plumber, or electrician should be simple but for most users, it feels like guesswork. Crowded websites, unclear pricing, and endless scrolling make it hard to quickly choose the right professional.
People want speed, trust, and clarity, not another confusing service directory.
Insight
Insight
When choosing someone to enter your home, users rely heavily on:
clear profiles,
visible skills,
and strong first impressions.
Through testing, it became obvious that users scan images before reading text. They trust websites that look organized, clean, and professional, not cluttered or generic.
The experience needed to feel safe, reliable, and human.
When choosing someone to enter your home, users rely heavily on:
clear profiles,
visible skills,
and strong first impressions.
Through testing, it became obvious that users scan images before reading text. They trust websites that look organized, clean, and professional, not cluttered or generic.
The experience needed to feel safe, reliable, and human.
Goal
Goal
Design a homepage and service browsing experience that:
features clear profiles,
highlights visible skills,
and creates strong first impressions.
Through testing, it became obvious that users scan images before reading text. They trust websites that look organized, clean, and professional, not cluttered or generic.
The experience needed to feel safe, reliable, and human.
Design a homepage and service browsing experience that:
features clear profiles,
highlights visible skills,
and creates strong first impressions.
Through testing, it became obvious that users scan images before reading text. They trust websites that look organized, clean, and professional, not cluttered or generic.
The experience needed to feel safe, reliable, and human.
Fixit Website Hero Section
Fixit Website Hero Section
Design a homepage and service browsing experience that:
features clear profiles,
highlights visible skills,
and creates strong first impressions.
Through testing, it became obvious that users scan images before reading text. They trust websites that look organized, clean, and professional, not cluttered or generic.
The experience needed to feel safe, reliable, and human.
Design a homepage and service browsing experience that:
features clear profiles,
highlights visible skills,
and creates strong first impressions.
Through testing, it became obvious that users scan images before reading text. They trust websites that look organized, clean, and professional, not cluttered or generic.
The experience needed to feel safe, reliable, and human.
Design System
Design System
Service Section
Service Section
Solution
Solution
FixIt presents a clean, modern service platform where users can instantly understand:
what the service offers,
who the professionals are,
and how to book them quickly.
The site feels professional, trustworthy, and efficient, exactly what people expect from home service platforms.
FixIt presents a clean, modern service platform where users can instantly understand:
what the service offers,
who the professionals are,
and how to book them quickly.
The site feels professional, trustworthy, and efficient, exactly what people expect from home service platforms.
